Tuesday, July 19, 2011

DesignerOftheWeek - Fenton


FENTON was created in 2006 by designer Dana Lorenz. After obtaining degrees as a painter from the University of Iowa and the School of the Art Institute, Dana entered the fashion industry, working for Gucci and Donna Karan. Immediate press and retail attention followed, and with a story in American Vogue about the launch, Fenton was soon carried at the top retailers worldwide.
FENTON is an elaborate mix of unexpected elements. The aesthetic inspires fantasy, and is always derived from a strong pop culture reference and point of view. The pieces are strong statements and each are little worlds all their own. Rope, crystals, chains and pearls find themselves wrapped, twisted and bound together in a unique assemblage signature to the brand.
Dana has been recognized by Italian Vogue as one of their “New Talents” featured in the magazine and at Milan Fashion Week and was recently nominated for the 2010 CFDA Swarovski Accessory Designer of the Year Award.

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